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Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

Where Design Thinking Meets Agile Research

March 2, 2021

Design thinking is built around humans and feedback. It is an iterative process, where you challenge an assumption by asking a question of real..

Customer-Centric Marketing Can Start Earlier Than You Think

February 25, 2021

Marketing: The Original Customer-Centric Business Discipline Marketers must create messages that connect with people, helping those people..

What Did People Worry About Less During COVID?

February 18, 2021

This article was originally published on LinkedIn by Lauren Stephenson, Behavioral Scientist at iptiQ by Swiss Re and has been republished here..

Better User Experience Translates to Higher-Quality Data

February 16, 2021

The best-case scenario in survey user-experience (UX) design is this: The experience is so seamless that participants input answers without..

Bursting Bubbles: Why You Need to Talk to the Customers You Don’t Have

February 10, 2021

Your business needs to grow. There’s only a certain amount of growth you can get from the customers you have. Odds are you need new customers. And..