Kate Hutchinson

Customer-Centric Marketing Can Start Earlier Than You Think

February 25, 2021

Marketing: The Original Customer-Centric Business Discipline Marketers must create messages that connect with people, helping those people..

Feedback Loop’s Customers Weigh In: Collaboration with Research

November 18, 2020

Customer-centricity remains critical even as customers are constantly changing, so the demand for insight into people’s thoughts and behaviors..

Customer-Centricity: Easier Said Than Done!

November 10, 2020

Ask just about any business leader if their company wants to have more happy customers and they will answer with an enthusiastic “yes.” Many..

Feedback Loop’s Customers Weigh In: What Is Agile Research?

October 13, 2020

The agile research discipline is evolving quickly, and Feedback Loop’s customers are at the center of this emerging practice. Enterprise..

Focus on Black-Owned Businesses in the Black Lives Matter Movement

July 21, 2020

Our recent research into the Black Lives Matter movement suggested that, in the last few months, support for the racial justice movement is..