Kelsey Ward

Remote Control: The Benefits of Remote Research

June 24, 2021

During the past year, a lot of people have discovered they actually like working remotely. (Parents with three kids and two jobs in a one-bedroom..

Do Diners Want to Return to Restaurants?

June 2, 2021

With federal, state and local guidelines ever-evolving, we wanted to know how Americans really feel about dining in restaurants. So Feedback Loop..

User Research: Building Understanding Before Building Experiences

March 18, 2021

What Is User Research? The discipline of user research has evolved alongside the rapidly-evolving dependence on digital technologies for..

Data Quality Starts with You - Accountability via Survey Design

January 6, 2021

Now that we know how to write great questions and avoid common pitfalls with particular question types, we are ready to fuse together our..

Data Quality Starts With You - How to Write Great Survey Questions

January 4, 2021

Data quality is the most important component of research. If you aren’t achieving high-quality, credible results, why invest time and money in..