Kevin Brennan

How to Sequence Questions to Obtain High-Quality Responses

March 14, 2022

It’s never been easier for product and marketing teams to de-risk everyday decisions by conducting user research on their own. Research technology..

Real Research for Real Success: Dive Deeper for Consumer Feedback

February 28, 2022

You already know what you don’t know: When it comes to introducing a new idea — be it product, feature, concept, or message — you want to know what..

Beyond Sneaking a Peek: Privacy Protections Offer Marketing Opportunities

January 24, 2022

Marketers went a little bit crazy when Apple launched iOS14 in late 2020. Among other things, updated privacy protections meant developers now needed..

Selecting the Right Survey Template

December 6, 2021

For many people, nothing is more intimidating than a blank sheet of paper. This is certainly true for product managers tasked with writing questions..

A Beginner’s Introduction to Product Research

November 8, 2021

Ask a product manager what keeps him/her up at night and you’re likely to hear about anxiety over how a new product or feature will fare in the..