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Nis Frome

Your Customers Don’t Care if You Use Qual or Quant Data

April 8, 2021

As research and product leaders, we tend to obsess over how the sausage is made. This makes sense as innovation is our craft and mixed method..

All Research is Biased. Here’s What to do About it

March 30, 2021

All research is biased. Phone and online surveys suffer from sampling bias. Analytics may not work on visitors who have ad blockers. Averages can..

Bursting Bubbles: Why You Need to Talk to the Customers You Don’t Have

February 10, 2021

Your business needs to grow. There’s only a certain amount of growth you can get from the customers you have. Odds are you need new customers. And..

My Three Favorite Product Management Tools

February 3, 2021

Many product management tools are, effectively, collaboration tools. Roadmapping tools and project management tools are workflow tools to drive..

2021 Predictions: Five Trends We Are Watching This Year

January 27, 2021

What did we learn from 2020? Perhaps, above all, that predictions can go terribly, crazily awry. Well, never mind that. We’re up for the risk, so..