Nis Frome

What does it take to reach a product leadership role?

July 18, 2019

Over the past few years, there’s been plenty of insight (and conjecture) as to what sets product managers apart from product leaders. There’s a..

The Best Product Management Books You Should Be Reading

July 10, 2019

Staying up-to-date on evolving technology and the latest consumer preferences is one of the most important elements of a product manager's role. But..

Northwestern Mutual Uses Feedback Loop to De-Risk Decisions, Get Rapid Consumer Insights

Northwestern Mutual uses Feedback Loop to reduce the time to deliver research results from months to days.

Shopping Website Jane Employs Feedback Loop to Cut Research Time in Half

Background A curated online marketplace of small boutiques and brands for women, Jane is a forward-thinking e-shopping website, with millions of..

Ad Council Turns to Feedback Loop to Validate its Iconic Campaigns

Agile research allows Ad Council to keep a pulse on the ever-changing cultural landscape.