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Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

Exploring the Opportunity for Financial Products Serving Women

June 10, 2021

To the average person, market disruptors are dark horses. How many people know that Robinhood, the market-disrupting online trading app, who..

Focus Makes Perfect?

June 8, 2021

The old adage “practice makes perfect” always rubbed me the wrong way. Why? I don’t hate practice. I’m all for practice. Practice makes you..

Do Diners Want to Return to Restaurants?

June 2, 2021

With federal, state and local guidelines ever-evolving, we wanted to know how Americans really feel about dining in restaurants. So Feedback Loop..

Agile Research Done Right (and How to Keep It from Going Wrong)

May 27, 2021

One of the most versatile tools in a researcher’s toolkit, agile research has tremendous potential. But it can go wrong really fast if it’s not..

Stepping Stones and Embedded Experimentation

May 25, 2021

“At its best, agile research is about active learning through data collection. It’s forging the path as you go ... Agile research allows you to..