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Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

Customer-Centricity: Easier Said Than Done!

November 10, 2020

Ask just about any business leader if their company wants to have more happy customers and they will answer with an enthusiastic “yes.” Many..

Feedback Loop’s Customers Weigh In: What Is Agile Research?

October 13, 2020

The agile research discipline is evolving quickly, and Feedback Loop’s customers are at the center of this emerging practice. Enterprise..

Alpha Announces Company Name Change to Feedback Loop

September 30, 2020

The Agile Research Company’s New Name is a Nod to its Expanded Mission: Enabling Product and Research Teams to Collaborate on Rapid Consumer..

To Understand Customers, Product Managers and Researchers Must First Understand Each Other

September 29, 2020

Empathy is at the core of customer-centricity, a business philosophy that aims to create immediate customer value by responding directly to..

Data Quality at Feedback Loop

September 29, 2020

Data Quality and Agile Research: the Feedback Loop Approach Researchers focus a great deal of attention on the quality of the data being used in..