Feedback Loop Blog
Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions
Accelerating Discovery for Product Line Extension: Hard Seltzer
April 15, 2021
To hard seltzer, or not to hard seltzer. That has become the big question these days. The boom of the category in recent years has caught the..
The 2021 PMI Report Shows Fundamental Shifts in Product Management
April 13, 2021
When we started putting together our 7th Product Management Insights survey, we knew it had to be different. Just like the 500 product managers..
Your Customers Don’t Care if You Use Qual or Quant Data
April 8, 2021
As research and product leaders, we tend to obsess over how the sausage is made. This makes sense as innovation is our craft and mixed method..
All Hail the Disrupted Consumer: Research and the New Normal
April 1, 2021
Everyone is talking about what the “new normal” will look like.
All Research is Biased. Here’s What to do About it
March 30, 2021
All research is biased. Phone and online surveys suffer from sampling bias. Analytics may not work on visitors who have ad blockers. Averages can..