Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

Your Customers Don’t Care if You Use Qual or Quant Data

April 8, 2021

As research and product leaders, we tend to obsess over how the sausage is made. This makes sense as innovation is our craft and mixed method..

All Hail the Disrupted Consumer: Research and the New Normal

April 1, 2021

Everyone is talking about what the “new normal” will look like.

All Research is Biased. Here’s What to do About it

March 30, 2021

All research is biased. Phone and online surveys suffer from sampling bias. Analytics may not work on visitors who have ad blockers. Averages can..

The Seismic Research Shift: Moving From Hindsight to Foresight

March 24, 2021

About a year and a half ago, I had the good fortune to walk on a glacier while visiting Patagonia in Argentina. It was amazing. I’ve been thinking..

Feedback Loop Raises $14M to Automate Continuous Consumer Insights So Brands Can Get to Market Faster

March 24, 2021

Current Investors Crosslink Capital and Spider Capital Double Down on the Agile Research Company as it Automates and Democratizes Consumer Research