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Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

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Agile Research

Focus Makes Perfect?

June 8, 2021

The old adage “practice makes perfect” always rubbed me the wrong way. Why? I don’t hate practice. I’m all for practice. Practice makes you..

Agile Research Done Right (and How to Keep It from Going Wrong)

May 27, 2021

One of the most versatile tools in a researcher’s toolkit, agile research has tremendous potential. But it can go wrong really fast if it’s not..

Stepping Stones and Embedded Experimentation

May 25, 2021

“At its best, agile research is about active learning through data collection. It’s forging the path as you go ... Agile research allows you to..

Accelerating Discovery for Product Line Extension: Hard Seltzer

April 15, 2021

To hard seltzer, or not to hard seltzer. That has become the big question these days. The boom of the category in recent years has caught the..

All Hail the Disrupted Consumer: Research and the New Normal

April 1, 2021

Everyone is talking about what the “new normal” will look like.