Feedback Loop Blog
Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions
Posts about
Agile Research
Focus Makes Perfect?
June 8, 2021
The old adage “practice makes perfect” always rubbed me the wrong way. Why? I don’t hate practice. I’m all for practice. Practice makes you..
Agile Research Done Right (and How to Keep It from Going Wrong)
May 27, 2021
One of the most versatile tools in a researcher’s toolkit, agile research has tremendous potential. But it can go wrong really fast if it’s not..
Stepping Stones and Embedded Experimentation
May 25, 2021
“At its best, agile research is about active learning through data collection. It’s forging the path as you go ... Agile research allows you to..
Accelerating Discovery for Product Line Extension: Hard Seltzer
April 15, 2021
To hard seltzer, or not to hard seltzer. That has become the big question these days. The boom of the category in recent years has caught the..
All Hail the Disrupted Consumer: Research and the New Normal
April 1, 2021
Everyone is talking about what the “new normal” will look like.