Feedback Loop Blog
Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions
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Remote Control: The Benefits of Remote Research
June 24, 2021
During the past year, a lot of people have discovered they actually like working remotely. (Parents with three kids and two jobs in a one-bedroom..
Focus Makes Perfect?
June 8, 2021
The old adage “practice makes perfect” always rubbed me the wrong way. Why? I don’t hate practice. I’m all for practice. Practice makes you..
Agile Research Done Right (and How to Keep It from Going Wrong)
May 27, 2021
One of the most versatile tools in a researcher’s toolkit, agile research has tremendous potential. But it can go wrong really fast if it’s not..
Stepping Stones and Embedded Experimentation
May 25, 2021
“At its best, agile research is about active learning through data collection. It’s forging the path as you go ... Agile research allows you to..
Accelerating Discovery for Product Line Extension: Hard Seltzer
April 15, 2021
To hard seltzer, or not to hard seltzer. That has become the big question these days. The boom of the category in recent years has caught the..