Feedback Loop Blog
Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions
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Agile Research (2)
Accelerating Discovery for Product Line Extension: Hard Seltzer
April 15, 2021
To hard seltzer, or not to hard seltzer. That has become the big question these days. The boom of the category in recent years has caught the..
All Hail the Disrupted Consumer: Research and the New Normal
April 1, 2021
Everyone is talking about what the “new normal” will look like.
All Research is Biased. Here’s What to do About it
March 30, 2021
All research is biased. Phone and online surveys suffer from sampling bias. Analytics may not work on visitors who have ad blockers. Averages can..
The Seismic Research Shift: Moving From Hindsight to Foresight
March 24, 2021
About a year and a half ago, I had the good fortune to walk on a glacier while visiting Patagonia in Argentina. It was amazing. I’ve been thinking..
User Research: Building Understanding Before Building Experiences
March 18, 2021
What Is User Research? The discipline of user research has evolved alongside the rapidly-evolving dependence on digital technologies for professional..