If you’re a product person just starting to take research into your own hands, the key message of this post is one of reassurance. Getting feedback..

Writing survey questions that are well structured and without bias may be the trickiest aspect of product research for beginners to get right. We all..

For many people, nothing is more intimidating than a blank sheet of paper. This is certainly true for product managers tasked with writing questions..

Walt Whitman said, “To have great poets, there must be great audiences.” Similarly, the quality of any product research is dependent upon the quality..

Ask a product manager what keeps him/her up at night and you’re likely to hear about anxiety over how a new product or feature will fare in the..