Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions.

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Ad Council Turns to Feedback Loop to Validate its Iconic Campaigns

September 28, 2020

Agile research allows Ad Council to keep a pulse on the ever-changing cultural landscape.

Cambia Uses Feedback Loop to Inject Consumer Feedback Into Innovation

September 28, 2020

Cambia's product, marketing, innovation, and UXR teams use Feedback Loop to help them validate concepts and designs so they can bring innovative..

Northwestern Mutual Uses Feedback Loop to De-Risk Decisions, Get Rapid Consumer Insights

September 28, 2020

Northwestern Mutual uses Feedback Loop to reduce the time to deliver research results from months to days.

Shopping Website Jane Employs Feedback Loop to Cut Research Time in Half

September 28, 2020

Background A curated online marketplace of small boutiques and brands for women, Jane is a forward-thinking e-shopping website, with millions of..

How Rhino Found Their Moment — and Their Voice — with Feedback Loop

July 6, 2020

Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face..