The democratization of research isn’t always easy for highly trained researchers. It can feel like a loss of power or, more importantly, control...

Many product management tools are, effectively, collaboration tools. Roadmapping tools and project management tools are workflow tools to drive..

We researchers are often correctly accused of being perfectionists. We want precision, and we want rigor. So, we need time to plan, strategize,..

Customer-centricity remains critical even as customers are constantly changing, so the demand for insight into people’s thoughts and behaviors will..

Empathy is at the core of customer-centricity, a business philosophy that aims to create immediate customer value by responding directly to people’s..