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Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

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Real Research for Real Success: Dive Deeper for Consumer Feedback

February 28, 2022

You already know what you don’t know: When it comes to introducing a new idea — be it product, feature, concept, or message — you want to know what..

6 Trends That Will Define Business, Marketing and Retail in 2022

December 27, 2021

This year, things like global supply chain failure, increased prices of labor and raw materials, and already tight margins taught us that it’s even..

Exploring the Opportunity for Financial Products Serving Women: Part II, Tackling Challenges

June 21, 2021

In part one of this series, we talked about women as the next wave of opportunity in financial services. In part two, we tackle the role financial..

Exploring the Opportunity for Financial Products Serving Women

June 10, 2021

To the average person, market disruptors are dark horses. How many people know that Robinhood, the market-disrupting online trading app, who quickly..

A/B Testing Is Great, But Not If It's Done Too Late

March 4, 2021

Marketing is entrusted with communicating the value of our company’s products to the people who can benefit from them. All of the hard work of..