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Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

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Exploring the Opportunity for Financial Products Serving Women: Part II, Tackling Challenges

June 21, 2021

In part one of this series, we talked about women as the next wave of opportunity in financial services. In part two, we tackle the role financial..

Exploring the Opportunity for Financial Products Serving Women

June 10, 2021

To the average person, market disruptors are dark horses. How many people know that Robinhood, the market-disrupting online trading app, who..

A/B Testing Is Great, But Not If It's Done Too Late

March 4, 2021

Marketing is entrusted with communicating the value of our company’s products to the people who can benefit from them. All of the hard work of..

Customer-Centric Marketing Can Start Earlier Than You Think

February 25, 2021

Marketing: The Original Customer-Centric Business Discipline Marketers must create messages that connect with people, helping those people..

Better User Experience Translates to Higher-Quality Data

February 16, 2021

The best-case scenario in survey user-experience (UX) design is this: The experience is so seamless that participants input answers without..