Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

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Consumer Research

Tips on Developing the Right Audience

November 22, 2021

Walt Whitman said, “To have great poets, there must be great audiences.” Similarly, the quality of any product research is dependent upon the..

Stepping Stones and Embedded Experimentation

May 25, 2021

“At its best, agile research is about active learning through data collection. It’s forging the path as you go ... Agile research allows you to..

Your Customers Don’t Care if You Use Qual or Quant Data

April 8, 2021

As research and product leaders, we tend to obsess over how the sausage is made. This makes sense as innovation is our craft and mixed method..

What Did People Worry About Less During COVID?

February 18, 2021

This article was originally published on LinkedIn by Lauren Stephenson, Behavioral Scientist at iptiQ by Swiss Re and has been republished here..

Bursting Bubbles: Why You Need to Talk to the Customers You Don’t Have

February 10, 2021

Your business needs to grow. There’s only a certain amount of growth you can get from the customers you have. Odds are you need new customers. And..