Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

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Consumer Research (2)

Beyond Sneaking a Peek: Privacy Protections Offer Marketing Opportunities

January 24, 2022

Marketers went a little bit crazy when Apple launched iOS14 in late 2020. Among other things, updated privacy protections meant developers now needed..

Agency vs Platform: Selecting the Right Market Research Service

January 17, 2022

You know you need to do more customer research before making product decisions and that you need some help collecting relevant consumer input. But,..

Pitfalls to Avoid in Product Research

January 3, 2022

If you’re a product person just starting to take research into your own hands, the key message of this post is one of reassurance. Getting feedback..

6 Trends That Will Define Business, Marketing and Retail in 2022

December 27, 2021

This year, things like global supply chain failure, increased prices of labor and raw materials, and already tight margins taught us that it’s even..

Removing Bias From Questions

December 20, 2021

Writing survey questions that are well structured and without bias may be the trickiest aspect of product research for beginners to get right. We all..