Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

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market research

All Research is Biased. Here’s What to do About it

March 30, 2021

All research is biased. Phone and online surveys suffer from sampling bias. Analytics may not work on visitors who have ad blockers. Averages can..

3 Tips for Testing Product Assumptions in a Regulated Environment

November 23, 2020

Overcoming barriers to ‘getting out of the building’ “Get out of the building” is advice that every founder and product manager has heard at some..

Customer-Centricity: Easier Said Than Done!

November 10, 2020

Ask just about any business leader if their company wants to have more happy customers and they will answer with an enthusiastic “yes.” Many..

Feedback Loop’s Customers Weigh In: What Is Agile Research?

October 13, 2020

The agile research discipline is evolving quickly, and Feedback Loop’s customers are at the center of this emerging practice. Enterprise..

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

October 15, 2019

We’ve all known this person (or maybe we are this person): Activity tracker firmly attached, obsessively monitoring sleep cycles, heart rate, blood..