The product and research teams tasked with developing solutions are often assigned fixed budgets and timelines within which they are expected to..

Customer-centricity remains critical even as customers are constantly changing, so the demand for insight into people’s thoughts and behaviors..

Ask just about any business leader if their company wants to have more happy customers and they will answer with an enthusiastic “yes.” Many..

Empathy is at the core of customer-centricity, a business philosophy that aims to create immediate customer value by responding directly to..

We’ve all known this person (or maybe we are this person): Activity tracker firmly attached, obsessively monitoring sleep cycles, heart rate, blood..