Feedback Loop Blog

Feedback Loop is the Agile Research Platform trusted by innovators to get the direct consumer feedback they need to make multi-million dollar decisions

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Consider the Survey Participant Experience

February 1, 2021

When I start a research project, I usually begin by thinking about its requirements, along with big issues, such as methodology and audience. But..

The ROI of Feedback

December 2, 2020

The product and research teams tasked with developing solutions are often assigned fixed budgets and timelines within which they are expected to..

Feedback Loop’s Customers Weigh In: Collaboration with Research

November 18, 2020

Customer-centricity remains critical even as customers are constantly changing, so the demand for insight into people’s thoughts and behaviors will..

Customer-Centricity: Easier Said Than Done!

November 10, 2020

Ask just about any business leader if their company wants to have more happy customers and they will answer with an enthusiastic “yes.” Many..

To Understand Customers, Product Managers and Researchers Must First Understand Each Other

September 29, 2020

Empathy is at the core of customer-centricity, a business philosophy that aims to create immediate customer value by responding directly to people’s..